Efimero

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EFIMERO. 2103-2017 TO DIE IS TO LIVE FOREVER   Efímero is an ephemeral brand that was born in 2013 and will die in 2017. A collection of numbered, illustrated t-shirts of limited edition.   12 international artists interpret the first concept, ‘Birth’, the first 5 collections of the life cycle of Efímero: Birth, Infancy, Youth, Maturity and Death. For each collection we select artists from around the world that we believe in. Each one captures their version of our concept on a piece that is serigraphed on to 245 numbered t-shirts. They are made and serigraphed individually, making each one unique. This is why they are deemed to be collectors’ items and are accompanied by their certificate of authenticity, as with a work of art. IT IS BORN FROM THE EARTH, IT DIES IN THE EARTH   Efímero was born, lives and dies and must be buried to give back to the earth what originated from it.   All of its materials and production processes have been carried out adhering to a socially and environmentally responsible philosophy throughout the entire organic textile supply chain. Our t-shirts have been made following fair trade criteria in Coimbatore (India) and serigraphed in Pontevedra (Spain). To this effect, we are a brand that shares the values of the Slow Fashion Movement, which supports fair, sustainable trade and ethically made clothing. The t-shirts are 100% premium organic cotton with GOTS certification and have been serigraphed with eco-friendly dyes with OEKO-TEX certification. At ::frescota:: we have developed the entire brand concept, as well as naming, graphic and online application and the entire communication strategy, which begins with one action: a pop-up store on Boulevard Rosa de Barcelona.   www.efimeroforever.com