SEM | SEM @en | Video | Videos | Web Design | Web Development
UManresa changed its name and image and needed to enhance it conceptually. We thought about a concept that valued their know how further more than only the academic: we have to live the present. The video reminds us that we have to enjoy every moment while we are studying. We worked together with Bonavista productions. We also did an online campaign to catch the attention of new alumni and we based our strategy mainly on creating different landing pages and an efficient pay per click. This course increased inscription on all degrees. Visibility for the University of Manresa brand has bene increase with better results than previously achieved on traditional media such as press, radio and advertising billboards. Cost effectiveness has been achieved by obtaining high conversion rates and low acquisition rates. And we managed to take maximum advantage of online channels such as search engines, display banners on websites and social networks in order to provide the campaigns with maximum diffusion and visibility.