SEM :: Cocu ::

TOC hostels

frescota — Tue, 09 Sep 2014 12:56:37 +0000

Toc is a chain of hostels with very lovely rooms and common areas, and also very well located. To bring this chain alive, we prepared a social homepage, a blog and every day we update their social networks. Toc is alive! The web tool we invented surprised even us, as it is organically very well positioned through an infinity of terms. It is a very powerful feeder wherein the content is fresh and pertaining to diverse themes for optimization and positioning purposes. The information is constant and we share it on twitter or instagram and it becomes indexable text. In addition, we organised it by categories so that users have live information in Sevilla, Madrid or Barcelona. We are a huge news portal for the cities in which we are located and we thereby demonstrate that we are live and that we know each and every corner and everything going on that may be of interest to our target audience. In addition, we are creating the community on the three social networks we have chosen for TOC Hostels, – instagram, twitter and facebook- where the community grows substantially every week and where a large number of enquiries from the target audience are dealt with. www.tochostels.com

The post TOC hostels appeared first on Cocu.

In the Mood for Food

frescota — Tue, 09 Sep 2014 11:00:38 +0000

In the Mood for food is the personal and transferable blog of Lisi Lluch, graphic designer and foodie who lives in Barcelona. The blog seeks gastronomic experiences, discovers Barcelona restaurants both old and new, shares recipes and other curiosities around the art of cooking and fine dining. What is interesting about this blog is that its entire success lies in the content that is periodically published. In addition, it has a clean and intuitive design and is compatible with all devices. For Frescota, it is a research and development laboratory that shows us that content is king and that as long as it is kept interesting and constant, successful traffic is guaranteed. We will continue working on the blog and tell you how it goes. Bon appetit. www.inthemoodforfood.es

The post In the Mood for Food appeared first on Cocu.

UManresa

frescota — Tue, 09 Sep 2014 10:51:21 +0000

UManresa changed its name and image and needed to enhance it conceptually. We thought about a concept that valued their know how further more than only the academic: we have to live the present. The video reminds us that we have to enjoy every moment while we are studying. We worked together with Bonavista productions. We also did an online campaign to catch the attention of new alumni and we based our strategy mainly on creating different landing pages and an efficient pay per click. This course increased inscription on all degrees. Visibility for the University of Manresa brand has bene increase with better results than previously achieved on traditional media such as press, radio and advertising billboards. Cost effectiveness has been achieved by obtaining high conversion rates and low acquisition rates. And we managed to take maximum advantage of online channels such as search engines, display banners on websites and social networks in order to provide the campaigns with maximum diffusion and visibility.

The post UManresa appeared first on Cocu.

Efimero

frescota — Tue, 09 Sep 2014 10:31:20 +0000

We christened Efimero a project of our own that was born in 2013 and dies in 2017. Efimero is a limited edition brand of t-shirts under the concept of slow or sustainable fashion. Twelve international artists interpret the concept of birth for the first collection, of which there are 345 units of each design. Handmade with 100% organic cotton and with eco-friendly dyes, one by one. We are a brand that shares the values of the Slow Fashion Movement, which supports fair, sustainable trade and ethically made clothing. The t-shirts are 100% premium organic cotton with GOTS certification and have been serigraphed with eco-friendly dyes with OEKO-TEX certification. At ::frescota:: we have developed the entire brand concept, as well as naming, graphic and online application and the entire communication strategy, which begins with one action: a pop-up store on Boulevard Rosa de Barcelona. www.efimeroforever.com

The post Efimero appeared first on Cocu.