Blog :: Cocu ::

TOC HOSTELS

frescota — Wed, 10 Sep 2014 09:31:38 +0000

Some months ago we were lucky enough to collaborate in the creation of a digital identity, launch strategy, diffusion and web design for the main Branding website of Toc Hostels, a new chain of hostels that now forms part of this new and powerful niche market already occupied by other chains such as Generator, Equity, City Hostels, Urbany Hostels, amongst others. The challenge was and is to position TOC as one of those cool, hipster hostels for a target market of youths and families seeking central, designer lodgings with an urban, cosmopolitan ambience and at an incredibly competitive price. The web tool we invented surprised even us, as it is organically very well positioned through an infinity of terms. It is a very powerful feeder wherein the content is fresh and pertaining to diverse themes for optimization and positioning purposes. The information is constant and we share it on twitter or instagram and it becomes indexable text. In addition, we organised it by categories so that users have live information in Sevilla, Madrid or Barcelona. We are a huge news portal for the cities in which we are located and we thereby demonstrate that we are live and that we know each and every corner and everything going on that may be of interest to our target audience. At design and usability level it is very complete and at all times the user has a reservations bar at the top of the screen. The format is responsive, something that for Frescota is obligatory in all of our projects. It has ended up very robust, something that is important as the target audience are millennials, young people who browse principally on mobile devices and tablets. In fact, we know that close to 50% of all visits come from smartphones. In addition, we are creating the community on the three social networks we have chosen for TOC Hostels, – instagram, twitter and facebook- where the community grows substantially every week and where a large number of enquiries from the target audience are dealt with. We strategically launched this project in English, as we also did with the SEO, SEM and SMO strategies for both the corporate website as well as for the three pertaining to each hostel. We are very satisfied as it is obtaining magnificent results in terms of traffic and conversion rates.
www.tochostels.com

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Efimero

frescota — Wed, 10 Sep 2014 09:03:04 +0000

EFIMERO. 2103-2017 TO DIE IS TO LIVE FOREVER Efímero is an ephemeral brand that was born in 2013 and will die in 2017. A collection of numbered, illustrated t-shirts of limited edition. 12 international artists interpret the first concept, ‘Birth’, the first 5 collections of the life cycle of Efímero: Birth, Infancy, Youth, Maturity and Death. For each collection we select artists from around the world that we believe in. Each one captures their version of our concept on a piece that is serigraphed on to 245 numbered t-shirts. They are made and serigraphed individually, making each one unique. This is why they are deemed to be collectors’ items and are accompanied by their certificate of authenticity, as with a work of art. IT IS BORN FROM THE EARTH, IT DIES IN THE EARTH Efímero was born, lives and dies and must be buried to give back to the earth what originated from it. All of its materials and production processes have been carried out adhering to a socially and environmentally responsible philosophy throughout the entire organic textile supply chain. Our t-shirts have been made following fair trade criteria in Coimbatore (India) and serigraphed in Pontevedra (Spain). To this effect, we are a brand that shares the values of the Slow Fashion Movement, which supports fair, sustainable trade and ethically made clothing. The t-shirts are 100% premium organic cotton with GOTS certification and have been serigraphed with eco-friendly dyes with OEKO-TEX certification. At ::frescota:: we have developed the entire brand concept, as well as naming, graphic and online application and the entire communication strategy, which begins with one action: a pop-up store on Boulevard Rosa de Barcelona. www.efimeroforever.com

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TOC hostels

frescota — Tue, 09 Sep 2014 12:56:37 +0000

Toc is a chain of hostels with very lovely rooms and common areas, and also very well located. To bring this chain alive, we prepared a social homepage, a blog and every day we update their social networks. Toc is alive! The web tool we invented surprised even us, as it is organically very well positioned through an infinity of terms. It is a very powerful feeder wherein the content is fresh and pertaining to diverse themes for optimization and positioning purposes. The information is constant and we share it on twitter or instagram and it becomes indexable text. In addition, we organised it by categories so that users have live information in Sevilla, Madrid or Barcelona. We are a huge news portal for the cities in which we are located and we thereby demonstrate that we are live and that we know each and every corner and everything going on that may be of interest to our target audience. In addition, we are creating the community on the three social networks we have chosen for TOC Hostels, – instagram, twitter and facebook- where the community grows substantially every week and where a large number of enquiries from the target audience are dealt with. www.tochostels.com

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Dra. Martínez Obiols

frescota — Tue, 09 Sep 2014 11:59:39 +0000

If you look after your image, you should also look after it online. The doctor-nutritionist wanted a presence on the internet and on social networks in an accessible and transparent manner. The conceptual, simple and elegant website conveys, with a fresh image (with beautiful photos of Mònica Bedmar) and amenable text, the treatments available. If you are what you eat, you are what you convey online. www.martinezobiols.com

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In the Mood for Food

frescota — Tue, 09 Sep 2014 11:00:38 +0000

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IN THE MOOD FOR FOOD

frescota — Fri, 29 Aug 2014 10:08:10 +0000

In the Mood for food is the personal and transferable blog of Lisi Lluch, graphic designer and foodie who lives in Barcelona. The blog seeks gastronomic experiences, discovers Barcelona restaurants both old and new, shares recipes and other curiosities around the art of cooking and fine dining. What is interesting about this blog is that its entire success lies in the content that is periodically published. In addition, it has a clean and intuitive design and is compatible with all devices. For Frescota, it is a research and development laboratory that shows us that content is king and that as long as it is kept interesting and constant, successful traffic is guaranteed. In the case of In the Moood for Food this success is transformed into invitations to events within the gastronomic sector and into sampling all types of food products that reach Lisi. The return on investment isn’t bad if what you like is to enjoy new gastronomic experiences and be up to date on what is going on in this exciting sector. We will continue working on the blog and tell you how it goes. Bon appetit. www.inthemoodforfood.es

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Efimero

frescota — Tue, 09 Sep 2014 10:31:20 +0000

We christened Efimero a project of our own that was born in 2013 and dies in 2017. Efimero is a limited edition brand of t-shirts under the concept of slow or sustainable fashion. Twelve international artists interpret the concept of birth for the first collection, of which there are 345 units of each design. Handmade with 100% organic cotton and with eco-friendly dyes, one by one. We are a brand that shares the values of the Slow Fashion Movement, which supports fair, sustainable trade and ethically made clothing. The t-shirts are 100% premium organic cotton with GOTS certification and have been serigraphed with eco-friendly dyes with OEKO-TEX certification. At ::frescota:: we have developed the entire brand concept, as well as naming, graphic and online application and the entire communication strategy, which begins with one action: a pop-up store on Boulevard Rosa de Barcelona. www.efimeroforever.com

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Curiosando in giardino

frescota — Tue, 09 Sep 2014 10:12:02 +0000

Alberto left it all behind to surround himself with beauty and dedicate himself to the poetic world of gardening. In order to ensure his new business would grow and flourish, we produced his naming, logo (inspired by the legend of Philemon and Baucis), a website and some pieces in which we ensured the art direction matched something as lovely and delicate as caring for plants and flowers. www.curiosandoingiardino.it

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