Social Media :: Cocu ::

Dr. Bloom

frescota — Wed, 10 Sep 2014 09:43:55 +0000

Dr.Bloom, a woman’s clothing brand, asked us to help them create awareness of a new shop they just opened in the Born. The opening coincided with the launch of 080 Barcelona Fashion, which took place in Mercat del Born. Amongst the street actions we implemented, we came up with one that was very much in line with the target audience that would be attending the 080 fashion show: a photography competition via Instagram. For this, we made use of hashtags alluding to the event such as #080 #080barcelona #080barcelonafashion, etc, which were trending during the week of the event and we created awareness through these of the one we created specifically for the photography competition: #080drbloom. We managed to grab the attention of many active Instagram users during the 080 Barcelona event, who took advantage to add their photos to our #080drbloom and participate in the competition. It was a success.

THE USE OF HASHTAGS IN THE INSTAGRAM COMPETITION
This was the advert we created for Dr. Bloom via Instagram, Facebook and Twitter two days before the event. To participate people simple needed to upload a photo of 080 Barcelona Fashion from a personal Instagram account with the hashtag #080drbloom. During the 3 days of the competition, we achieved the participation of over 300 people, who uploaded a total of 362 photos with the hashtag #080drbloom, over one hundred photos a day were uploaded to out hashtag. The results we achieved in just a few days for our client were very profitable, as they had a huge amount of people wondering around their shop in the Born, and a 30% increase in followers of their various social networks and, in general, we managed to make their branding go viral and create direct awareness of their brand to their target audience, achieving considerable notoriety and a very high return on investment.

Photos from the competition #080drbloom de 080 Barcelona

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Efimero

frescota — Wed, 10 Sep 2014 09:03:04 +0000

EFIMERO. 2103-2017 TO DIE IS TO LIVE FOREVER Efímero is an ephemeral brand that was born in 2013 and will die in 2017. A collection of numbered, illustrated t-shirts of limited edition. 12 international artists interpret the first concept, ‘Birth’, the first 5 collections of the life cycle of Efímero: Birth, Infancy, Youth, Maturity and Death. For each collection we select artists from around the world that we believe in. Each one captures their version of our concept on a piece that is serigraphed on to 245 numbered t-shirts. They are made and serigraphed individually, making each one unique. This is why they are deemed to be collectors’ items and are accompanied by their certificate of authenticity, as with a work of art. IT IS BORN FROM THE EARTH, IT DIES IN THE EARTH Efímero was born, lives and dies and must be buried to give back to the earth what originated from it. All of its materials and production processes have been carried out adhering to a socially and environmentally responsible philosophy throughout the entire organic textile supply chain. Our t-shirts have been made following fair trade criteria in Coimbatore (India) and serigraphed in Pontevedra (Spain). To this effect, we are a brand that shares the values of the Slow Fashion Movement, which supports fair, sustainable trade and ethically made clothing. The t-shirts are 100% premium organic cotton with GOTS certification and have been serigraphed with eco-friendly dyes with OEKO-TEX certification. At ::frescota:: we have developed the entire brand concept, as well as naming, graphic and online application and the entire communication strategy, which begins with one action: a pop-up store on Boulevard Rosa de Barcelona. www.efimeroforever.com

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TOC hostels

frescota — Tue, 09 Sep 2014 12:56:37 +0000

Toc is a chain of hostels with very lovely rooms and common areas, and also very well located. To bring this chain alive, we prepared a social homepage, a blog and every day we update their social networks. Toc is alive! The web tool we invented surprised even us, as it is organically very well positioned through an infinity of terms. It is a very powerful feeder wherein the content is fresh and pertaining to diverse themes for optimization and positioning purposes. The information is constant and we share it on twitter or instagram and it becomes indexable text. In addition, we organised it by categories so that users have live information in Sevilla, Madrid or Barcelona. We are a huge news portal for the cities in which we are located and we thereby demonstrate that we are live and that we know each and every corner and everything going on that may be of interest to our target audience. In addition, we are creating the community on the three social networks we have chosen for TOC Hostels, – instagram, twitter and facebook- where the community grows substantially every week and where a large number of enquiries from the target audience are dealt with. www.tochostels.com

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Online Business School

frescota — Tue, 09 Sep 2014 12:39:15 +0000

The first 100% online business school in the Spanish language. We helped them with their brand image, the design of their course catalogues, their image on social networks and other materials to ensure their business school would flourish. www.obs-edu.com

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Malamar

frescota — Tue, 09 Sep 2014 11:42:34 +0000

There is no greater challenge for aquatic sports enthusiasts than a day with choppy seas. This is why at Frescota we came up with this poetic naming, communication materials and website for WakePark, to ensure you would have as much fun browsing their website as in their park.

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IN THE MOOD FOR FOOD

frescota — Fri, 29 Aug 2014 10:08:10 +0000

In the Mood for food is the personal and transferable blog of Lisi Lluch, graphic designer and foodie who lives in Barcelona. The blog seeks gastronomic experiences, discovers Barcelona restaurants both old and new, shares recipes and other curiosities around the art of cooking and fine dining. What is interesting about this blog is that its entire success lies in the content that is periodically published. In addition, it has a clean and intuitive design and is compatible with all devices. For Frescota, it is a research and development laboratory that shows us that content is king and that as long as it is kept interesting and constant, successful traffic is guaranteed. In the case of In the Moood for Food this success is transformed into invitations to events within the gastronomic sector and into sampling all types of food products that reach Lisi. The return on investment isn’t bad if what you like is to enjoy new gastronomic experiences and be up to date on what is going on in this exciting sector. We will continue working on the blog and tell you how it goes. Bon appetit. www.inthemoodforfood.es

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Efimero

frescota — Tue, 09 Sep 2014 10:31:20 +0000

We christened Efimero a project of our own that was born in 2013 and dies in 2017. Efimero is a limited edition brand of t-shirts under the concept of slow or sustainable fashion. Twelve international artists interpret the concept of birth for the first collection, of which there are 345 units of each design. Handmade with 100% organic cotton and with eco-friendly dyes, one by one. We are a brand that shares the values of the Slow Fashion Movement, which supports fair, sustainable trade and ethically made clothing. The t-shirts are 100% premium organic cotton with GOTS certification and have been serigraphed with eco-friendly dyes with OEKO-TEX certification. At ::frescota:: we have developed the entire brand concept, as well as naming, graphic and online application and the entire communication strategy, which begins with one action: a pop-up store on Boulevard Rosa de Barcelona. www.efimeroforever.com

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Dr. Bloom

frescota — Tue, 09 Sep 2014 10:22:05 +0000

Under the concept ‘Let it bloom’, we organised guerrilla digital action via Instagram during the week of the 080 Bcn Fashion Week for the shop Dr. Bloom. To support this action and help the brand to flourish, Bernat Solsona was illustrating personalised bags and we invented the Margarita Bloom cocktail (from Margarita Blue) which served to bid farewell to all the participants in the competition we created through social networks. Amongst the street actions we implemented, we came up with one that was very much in line with the target audience that would be attending the 080 fashion show: a photography competition via Instagram. For this, we made use of hashtags alluding to the event such as #080 #080barcelona #080barcelonafashion, etc, which were trending during the week of the event and we created awareness through these of the one we created specifically for the photography competition: #080drbloom. We managed to grab the attention of many active Instagram users during the 080 Barcelona event, who took advantage to add their photos to our #080drbloom and participate in the competition. It was a success.

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