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UManresa

frescota — Tue, 07 Oct 2014 16:14:05 +0000

The University of Manresa commissioned an online campaign for the generation of new students for all of its degree courses and we based our strategy principally on the creation and design of diverse landing pages, together with an effective pay per click campaign.

The objective was to design a lead generation strategy via online resource in order to increase inscription on the university degrees of physiotherapy, podiatry, nursing, business management, primary school education and speech therapy.

The strategy was based on pay per click advertising on Adwords, Facebook Ads and Bing Ads. Specific campaigns were created for each degree with landing pages containing bespoke contents and videos. In addition, campaigns were also created that increased attendance at the Open Doors events, where parents and future students are introduced to the university and the degree courses available.

This course increased inscription on all degrees. Visibility for the University of Manresa brand has bene increase with better results than previously achieved on traditional media such as press, radio and advertising billboards. Cost effectiveness has been achieved by obtaining high conversion rates and low acquisition rates. And we managed to take maximum advantage of online channels such as search engines, display banners on websites and social networks in order to provide the campaigns with maximum diffusion and visibility.

www.umanresa.cat

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TOC HOSTELS

frescota — Wed, 10 Sep 2014 09:31:38 +0000

Some months ago we were lucky enough to collaborate in the creation of a digital identity, launch strategy, diffusion and web design for the main Branding website of Toc Hostels, a new chain of hostels that now forms part of this new and powerful niche market already occupied by other chains such as Generator, Equity, City Hostels, Urbany Hostels, amongst others. The challenge was and is to position TOC as one of those cool, hipster hostels for a target market of youths and families seeking central, designer lodgings with an urban, cosmopolitan ambience and at an incredibly competitive price. The web tool we invented surprised even us, as it is organically very well positioned through an infinity of terms. It is a very powerful feeder wherein the content is fresh and pertaining to diverse themes for optimization and positioning purposes. The information is constant and we share it on twitter or instagram and it becomes indexable text. In addition, we organised it by categories so that users have live information in Sevilla, Madrid or Barcelona. We are a huge news portal for the cities in which we are located and we thereby demonstrate that we are live and that we know each and every corner and everything going on that may be of interest to our target audience. At design and usability level it is very complete and at all times the user has a reservations bar at the top of the screen. The format is responsive, something that for Frescota is obligatory in all of our projects. It has ended up very robust, something that is important as the target audience are millennials, young people who browse principally on mobile devices and tablets. In fact, we know that close to 50% of all visits come from smartphones. In addition, we are creating the community on the three social networks we have chosen for TOC Hostels, – instagram, twitter and facebook- where the community grows substantially every week and where a large number of enquiries from the target audience are dealt with. We strategically launched this project in English, as we also did with the SEO, SEM and SMO strategies for both the corporate website as well as for the three pertaining to each hostel. We are very satisfied as it is obtaining magnificent results in terms of traffic and conversion rates.
www.tochostels.com

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Judit Mascó

frescota — Tue, 09 Sep 2014 11:25:55 +0000

The international model commissioned us to re-invigorate her online image and we created a logo and a website for her from where visitors might follow her career and find out more about her past, present and future. www.juditmasco.es

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The Home Hunter

frescota — Tue, 20 Jan 2015 17:33:05 +0000

Tessa and Román are home hunters. They add up stories behind their homes and become an emotive real estate. Now that they have sold and rented many homes, they came to Frescota so we could work on their new corporate image (logotype and claim) and a modern and usable web so that their beautiful homes […]

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Efimero

frescota — Wed, 10 Sep 2014 09:03:04 +0000

EFIMERO. 2103-2017 TO DIE IS TO LIVE FOREVER Efímero is an ephemeral brand that was born in 2013 and will die in 2017. A collection of numbered, illustrated t-shirts of limited edition. 12 international artists interpret the first concept, ‘Birth’, the first 5 collections of the life cycle of Efímero: Birth, Infancy, Youth, Maturity and Death. For each collection we select artists from around the world that we believe in. Each one captures their version of our concept on a piece that is serigraphed on to 245 numbered t-shirts. They are made and serigraphed individually, making each one unique. This is why they are deemed to be collectors’ items and are accompanied by their certificate of authenticity, as with a work of art. IT IS BORN FROM THE EARTH, IT DIES IN THE EARTH Efímero was born, lives and dies and must be buried to give back to the earth what originated from it. All of its materials and production processes have been carried out adhering to a socially and environmentally responsible philosophy throughout the entire organic textile supply chain. Our t-shirts have been made following fair trade criteria in Coimbatore (India) and serigraphed in Pontevedra (Spain). To this effect, we are a brand that shares the values of the Slow Fashion Movement, which supports fair, sustainable trade and ethically made clothing. The t-shirts are 100% premium organic cotton with GOTS certification and have been serigraphed with eco-friendly dyes with OEKO-TEX certification. At ::frescota:: we have developed the entire brand concept, as well as naming, graphic and online application and the entire communication strategy, which begins with one action: a pop-up store on Boulevard Rosa de Barcelona. www.efimeroforever.com

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TOC hostels

frescota — Tue, 09 Sep 2014 12:56:37 +0000

Toc is a chain of hostels with very lovely rooms and common areas, and also very well located. To bring this chain alive, we prepared a social homepage, a blog and every day we update their social networks. Toc is alive! The web tool we invented surprised even us, as it is organically very well positioned through an infinity of terms. It is a very powerful feeder wherein the content is fresh and pertaining to diverse themes for optimization and positioning purposes. The information is constant and we share it on twitter or instagram and it becomes indexable text. In addition, we organised it by categories so that users have live information in Sevilla, Madrid or Barcelona. We are a huge news portal for the cities in which we are located and we thereby demonstrate that we are live and that we know each and every corner and everything going on that may be of interest to our target audience. In addition, we are creating the community on the three social networks we have chosen for TOC Hostels, – instagram, twitter and facebook- where the community grows substantially every week and where a large number of enquiries from the target audience are dealt with. www.tochostels.com

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Dra. Martínez Obiols

frescota — Tue, 09 Sep 2014 11:59:39 +0000

If you look after your image, you should also look after it online. The doctor-nutritionist wanted a presence on the internet and on social networks in an accessible and transparent manner. The conceptual, simple and elegant website conveys, with a fresh image (with beautiful photos of Mònica Bedmar) and amenable text, the treatments available. If you are what you eat, you are what you convey online. www.martinezobiols.com

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Malamar

frescota — Tue, 09 Sep 2014 11:42:34 +0000

There is no greater challenge for aquatic sports enthusiasts than a day with choppy seas. This is why at Frescota we came up with this poetic naming, communication materials and website for WakePark, to ensure you would have as much fun browsing their website as in their park.

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Luxor Cinema

frescota — Tue, 09 Sep 2014 11:38:00 +0000

It’s not about having a home cinema, it’s about having a cinema at home. At Luxor they are specialists in home sound and cinema systems, but also in giving shape to their client’s wishes. Maximum quality, excellence and exclusivity are the factors that define the firm. We, wanting to also give shape to their wishes, re-designed their logo, website and other pieces. www.luxorcinema.com

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In the Mood for Food

frescota — Tue, 09 Sep 2014 11:00:38 +0000

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IN THE MOOD FOR FOOD

frescota — Fri, 29 Aug 2014 10:08:10 +0000

In the Mood for food is the personal and transferable blog of Lisi Lluch, graphic designer and foodie who lives in Barcelona. The blog seeks gastronomic experiences, discovers Barcelona restaurants both old and new, shares recipes and other curiosities around the art of cooking and fine dining. What is interesting about this blog is that its entire success lies in the content that is periodically published. In addition, it has a clean and intuitive design and is compatible with all devices. For Frescota, it is a research and development laboratory that shows us that content is king and that as long as it is kept interesting and constant, successful traffic is guaranteed. In the case of In the Moood for Food this success is transformed into invitations to events within the gastronomic sector and into sampling all types of food products that reach Lisi. The return on investment isn’t bad if what you like is to enjoy new gastronomic experiences and be up to date on what is going on in this exciting sector. We will continue working on the blog and tell you how it goes. Bon appetit. www.inthemoodforfood.es

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UManresa

frescota — Tue, 09 Sep 2014 10:51:21 +0000

UManresa changed its name and image and needed to enhance it conceptually. We thought about a concept that valued their know how further more than only the academic: we have to live the present. The video reminds us that we have to enjoy every moment while we are studying. We worked together with Bonavista productions. We also did an online campaign to catch the attention of new alumni and we based our strategy mainly on creating different landing pages and an efficient pay per click. This course increased inscription on all degrees. Visibility for the University of Manresa brand has bene increase with better results than previously achieved on traditional media such as press, radio and advertising billboards. Cost effectiveness has been achieved by obtaining high conversion rates and low acquisition rates. And we managed to take maximum advantage of online channels such as search engines, display banners on websites and social networks in order to provide the campaigns with maximum diffusion and visibility.

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És Pallarès

frescota — Tue, 09 Sep 2014 10:39:02 +0000

Pre-cooked food, gourmet products and catering is what this delicious Pallars Jussà company provides from chef Oriol Pallarès. Together at the table, we married artistry and tradition with modernity, and created a logo, claim, packaging, menus and website. www.espallares.com

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Efimero

frescota — Tue, 09 Sep 2014 10:31:20 +0000

We christened Efimero a project of our own that was born in 2013 and dies in 2017. Efimero is a limited edition brand of t-shirts under the concept of slow or sustainable fashion. Twelve international artists interpret the concept of birth for the first collection, of which there are 345 units of each design. Handmade with 100% organic cotton and with eco-friendly dyes, one by one. We are a brand that shares the values of the Slow Fashion Movement, which supports fair, sustainable trade and ethically made clothing. The t-shirts are 100% premium organic cotton with GOTS certification and have been serigraphed with eco-friendly dyes with OEKO-TEX certification. At ::frescota:: we have developed the entire brand concept, as well as naming, graphic and online application and the entire communication strategy, which begins with one action: a pop-up store on Boulevard Rosa de Barcelona. www.efimeroforever.com

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Curiosando in giardino

frescota — Tue, 09 Sep 2014 10:12:02 +0000

Alberto left it all behind to surround himself with beauty and dedicate himself to the poetic world of gardening. In order to ensure his new business would grow and flourish, we produced his naming, logo (inspired by the legend of Philemon and Baucis), a website and some pieces in which we ensured the art direction matched something as lovely and delicate as caring for plants and flowers. www.curiosandoingiardino.it

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Ciao Pescao

frescota — Tue, 09 Sep 2014 09:54:01 +0000

Ciao pescao was born in Ibiza, at the hands of Carmen and Luis. A catering company in which fish plays the starring role, working freshly and healthily and created to cater for boat excursions or home deliveries. Their naming, logo, claim, business cards, website and an application for mobile telephony were our ingredients for a […]

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Cortana

frescota — Tue, 09 Sep 2014 10:06:37 +0000

Cortana is one of the main fashion brands in Spain. In recent years we have carried out a number of jobs for them, such as creating their website, stationery, catalogues, Facebook, postcards and their entire e-mail PR and advertising campaign.

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